finance

Pricing Strategy to Drive Growth and Profit
Pricing Strategy to Drive Growth and Profit 1024 536 Rock Creek Consulting Group

In some ways, from a financial perspective, managing a business isn’t so difficult. You grow revenue by attracting more customers or selling more to existing customers. You also try to ensure that income greatly exceeds expenses – in which case profits are high! Simple, right? But what’s missing from this analysis? Let’s talk about pricing,…

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